A Bachelor of Business Administration (BBA) degree is an undergraduate program that provides students with a comprehensive understanding of business principles and practices, duration 3 years. The curriculum covers core subjects such as management, marketing, finance, human resources, economics, and business law. Students learn essential skills in leadership, strategic planning, organizational behavior, and market analysis, preparing them for a wide range of career opportunities in various business sectors. The BBA degree also offers specializations in areas like international business, entrepreneurship, and digital marketing, allowing students to tailor their studies to their career goals and interests.